Apple, like many other multinational companies, pays very little in taxes. This means they don't really benefit the west. They then are deceitful in their charity's purpose by labeling it "global".
They want white people to pay for their overpriced crap, while they don't pay taxes, then they want white people to fund their dishonestly named charity that doesn't do anything for white people.
Think of it like this; I have a charity called "All Live Matter" but I only ever give money to support "Black Lives Matter". Would that be honest of me?