@jbo1:
@brianboru72:
Actually the Pepsi ad invited so much derision and mockery from all sides- not just from the Liberals- and it centers on just how bad of an ad it is. It's unbelievable in fact that during the whole process from conception to execution, not one member of the creative team stopped for a moment and asked- is this really a good idea?
In fact, there's a really entertaining and insightful list of questions that came out regarding the ad worth reading:
http://www.slate.com/blogs/browbeat/2017/04/05/_30_questions_for_pepsi_s_protest_inspired_commercial_starring_kendall_jenner.html
The core problem is that the ad pushes the absolutely ludicrous idea that Pepsi is the solution to all the conflicts and protests that are currently happening out there. It's manipulative in an obvious, hammer-to-the face way- with no subtlety whatsoever. Just a perfect example of very bad advertising.
It's a commercial. It's not manipulative. Have people become so stupid they cannot separate reality from fiction?
Hate to break it to you but the core purpose of any TV commercial is to manipulate.. to love.. to hate.. to make you feel inadequate.. to make you feel shocked.. to make you feel you are behind as the world moves forward.. whatever it may be but its' main purpose is to manipulate.. that is marketing 101
"the best mothers use this brand of butter.. are you one of the best?" that kind of manipulation is rampant
You know why so many eat bacon for breakfast? A company that sold it was noticing low sales - one day in the 1920s - They went to an ad agency & that ad agency got a Dr on their payroll to sign off that a heavy/big breakfast was good for you.. it started a campaign that was in all papers etc heavily featuring bacon, of course! Rest is history - then in later years, again, it was reinforced..