To me, it's just Facebook still trying to curry favor with the Chinese government by being overly eager to cooperate. Facebook can either support LGBT people or appease the government, but not both…but it doesn't seem to understand that, otherwise Zuckerberg would've given up already.
Sad, because I know no matter how hard it tries, the Chinese government isn't ever going to let Facebook in the country. It'll be a cold day in hell when that happens.