Automotive writers have called it "possibly the best small car on the planet." Now, Chrysler chairman (for now) Robert Nardelli says the retro-cute Fiat 500 will be sold in the USA before the end of 2010. Since its re-introduction just two years ago, the 500 ("Cinquecento" in Italian - say "cheen kway CHAIN toh") has become one of Europe's more popular cars .
The car was first introduced by Fiat in 1957. In its original incarnation, it had a two-cylinder, rear-mounted engine which drove the rear wheels (ala Volkswagon Beetle and most other European cars of the time). "Suicide" doors opened from the front, to improve ease of access. The car was perfect for Italy's crowded cities and impossibly narrow streets. It sold better than any car Fiat had ever made. It became a quintessential symbol of Italy. By 1975, however, the car had become outdated, especially as Fiat had by then already introduced to the world by several years to a whole new concept in automotive drivetrains: transversely-mounted front engines driving the front wheels of the car (a Fiat engineering innovation which has taken the world by storm!). Production of the 500 stopped in 1975.
For the 50th anniversary of the 500, however, Fiat decided to resurrect the famous marque. On July 4, 2007, Fiat unveiled an all-new version of the 500. Although substantially larger than the original car (the wheelbase is almost two feet longer than the 1957 car), the new 500 is instantly recognizable as a Fiat 500. The retro-styling is faithful to the original design. Extraordinarily cute, the new 500 has taken Europe by storm in the last two years.
The new 500 is smaller than the BMW Mini-Cooper and the Toyota Yaris, but larger than the Mercedes Smart-for-Two. Due to tough new European crash requirements for small cars, the new 500 has an extraordinarily stiff frame, constructed of expensive vanadium steel. Seven airbags help shield occupants in a crash. Three powertrains are available in Europe: 1.2 L and 1.4 L gasoline-powered four cylinders, and a 1.3 L four-cylinder diesel. It is likely that only the 1.4 L gasoline four will come to the USA, however. That engine offers an impressive 131 lb-ft. of torque, 100 hp, and 36 mpg fuel economy! An "Abarth" sport version is available, and will likely also make the trip to America.
The 500 is already being sold in Mexico, where the basic model goes for $17,000. That includes the 1.4 L engine, A/C, ABS, AM/FM/CD player, bluetooth, and a leather-wrapped steering wheel. That's expensive, but cheaper by far than either the Mini-Cooper or the Smart-for-Two. It is expected that the car will be sold in the USA through Chrysler's dealer network, as it's own "brand" (neither Fiat nor Chrysler badges will be applied).
Fiat expects to manufacture the 500 in the USA. However, it is almost certain that the first 500s sold in the USA will be manufactured in Fiat's Tychy, Poland plant. Here is a (very interesting) video of the cars being made in Poland (no sound, but notice how few human beings are involved in the assembly of these cars!):
hxxp://www.youtube.com/watch?v=BH4CpONk0tg
Official Fiat 500 Promotional Video:
hxxp://www.youtube.com/watch?v=wQgx2fgyuEs
I think Chrysler-Fiat will have a winner in the USA with the new 500. Its (relatively) high price will prevent it from becoming a best-seller, but it's likely to becme one of the more popular and economical "fun" cars available. Eric Reguly of England's Globe and Mail rocketed around Torino at 100 MPH in a 500 and afterward cried "Fiat has created a marvellous car, perhaps the best small car on the planet!"
hxxp://en.wikipedia.org/wiki/Fiat_500
hxxp://www.treehugger.com/files/2007/07/fiat_500_possib.php