Helping people who are sick is noble and altruistic. It's beyond the pale to criticize the effort because you've determined some lives aren't worth the effort. Yes we have issues with HIV here. We also have many more resources here and aren't being hit nearly as hard as in other areas. Some areas are being hit so hard that it's devastating them. Helping those areas IS a noble cause.
I've bought (RED) knowing full well where my money was going. I looked at the site and it clearly says where the money is going to help HIV victims. My 2nd partner had HIV. Because we are HERE, we were able to address it and medicines kept it in check so that he is able to lead a normal life. People living in many countries in Africa don't have that capability of getting medicines. We both supported (RED) knowing that's where assistance is being directed. Those are the areas that are hit the HARDEST.