I guess they did it VH1 style because so many people are familiar with the concept and the style.
I downloaded one. Didn't care for it. Sometimes the text was incredibly small, sometimes the background color of the popup box made reading the text difficult, and oft times the text is so damn small you can barely read it (Alas for us with less than perfect eyesight!) and sometimes the popup vanishes so quickly you have to rewind and freeze it, so as to read the thing. Occasionally the info provided was interesting, but most of the time not.
Not a fan, won't download anymore of these popup videos.