Coca-Cola Might Be Banned in Russia Over a Controversial Ad
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Coca-Cola Might Be Banned in Russia Over a Controversial Ad | MUNCHIES
https://munchies.vice.com/en/articles/coca-cola-might-be-banned-in-russia-over-a-controversial-adBY ALEX SWERDLOFF
February 16, 2016
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The day may very well come when the world’s shadowy proxy wars will no longer be fought by overreaching intelligence agencies, but instead by global soft drink corporations. After all, nothing says “Taste the Feeling” quite like inserting your soda into the middle of a bloody geopolitical mire.That is what Coca-Cola has indeed done—inadvertently inserted itself into the mess that is the conflict between Russia and Ukraine over Crimea, the disputed peninsula that juts into the Black Sea. And at least one Russian legislator is now trying to get Coke banned from Russia as a result.
It all comes down to the mega-corporation’s desire to wish its customers a very Merry Christmas.
Seriously.
READ MORE: Russian Social Media Is Trying to Take Down the West with Shawarma and Boobs
An advertisement run by Coca-Cola on VK, the Russian social network site, unwisely used a map of Russia as its background. In the ad, Crimea did not appear to be part of Russia.A scandal erupts when #CocaCola publishes Russia’s map without Crimea. Another one does, when they try to fix it pic.twitter.com/aKdVHyfPvB
— Hromadske Int. (@Hromadske) January 6, 2016
According to The Guardian, Russians got pissed and took to VK, aiming a barrage of criticism at Coca-Cola. What’s more, a member of the Russian Parliament, Oleg Mikheyev, asked prosecutors to list the Coca-Cola company as an “undesirable organization.” The classification would make it illegal for Russian citizens and companies to maintain any contacts with the corporation—or be heavily fined.The contrite cola company quickly tried to right matters. It re-published the map, this time adding back not only Crimea, but also the Kuril Islands, a territory in the western Pacific that Moscow seized in 1945 from Japan, which still claims it is their territory.
The “Coca-Cola” Company expressed its official apologies for the publication. https://t.co/YpHH0Qa8Ze pic.twitter.com/uwKBJAozFO
— UKR Embassy in USA (@UKRintheUSA) January 6, 2016
All cool? Not really. The apology pissed off the people of Ukraine, and an equal-and-opposite shitstorm ensued.@AndriiOlefirov @CocaColaCo @CocaColaCo_RU #Crimea is #Ukraine #StopRussianAgression pic.twitter.com/9PAgaHm5Ru
— Team of ZinaPortnova (@portnova_z_team) January 5, 2016
READ MORE: Russia’s Food Sanctions Have Escalated into Mass Cheese-Burning
Coca-Cola got smart and declared they would be getting out of the map-based salutation business. “Dear friends! Thank you for your attention. It has been decided to delete the item which caused the upset,” Coca-Cola’s Ukrainian subsidiary said on Facebook.But the Russian member of parliament is having none of it: “When first they published an ad showing Russia without one of its integral parts it could be considered a mistake. But when Coca-Cola started altering the map to meet some political demands the case gained a political background. Their actions caused a huge resonance in the community. They might have removed the map, but the fact remains a fact,” Mikheyev told Izvestia Daily.
Russian politicians are making it increasingly clear that food and drinks are the currency of politics.
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To wish Happy New Year, not Christmas))
No one cares about Ukraine, for 2 years nothing good happen in this country.
Cola made mistake, they remade ad and it's good. And about Japan, no one cares too, they was nazis, Russia win the WWII, so it's also nothing interesting here, only facts))
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bebsi is more good :crazy2:
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It's such a stupid thing to get salty over though.
Coca-cola shouldn't have to apologize over a map used in their advertising campaigns.I'm sure they researched the topic, and found that the UN recoginises it as Ukraine territory.
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Good on coke, fuck Russia
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Coke is by no means a great company, but Russia's government is a joke and I for one welcome them inviting more and more unrest.
There's a reason the soviet union collapsed in on itself. Maybe at last the people will get angry enough to actually affect some positive change.
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often a company does not take care of these problems. anyway, i don' t know something about irland, jugoslavia, spain etc… only Russia, and we do know why
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Of all the things to have controversy… soda?!
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I guess that's the risk you take when you make an ad that could be viewed as controversial.
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It will just make Coke more expensive in the Russian countries when it becomes illegal, just like Levis were during the cold war.
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Italy has a higher GDP than Russia does… ITALY... Let that sink in.
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This is truly a joke lol
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Go Russia! :cheers:
At least there's Pepsi. :cool2: -
Hhahahaha
