Hey leatherbear – apparently this news story is TRUE.
See hXXp://en.wikipedia.org/wiki/Fucking,_Austria for a description of the town. That article also mentions, "In 2009, the European Union's OHIM trade marks agency disallowed a German brewery to market a beer called "Fucking Hell". They sued, and on 26 March 2010 got permission to market the beer. They claim the beer is actually named after the Austrian village Fucking and the German term for pale lager, hell."
To see over a dozen news stories, see hXXp://news.google.com/news/more?hl=en&q=Fucking+Austria+%22Trade+Marks+and+Designs%22&um=1&ie=UTF-8&ncl=dAPBBID-56aeXzMFNnsTwQbZqiaJM&ei=CV62S_XDGpT-8wTEkeHqAw&sa=X&oi=news_result&ct=more-results&cd=1&resnum=1&ved=0CEAQqgIoADAA
One article said, "And the best part? The landmark decision creates an important precedent that will allow the use of other obscure, unfortunately named German towns in brand names. Citizens of Kissing, Pissen, and Titting: Watch out."
[off-topic]Personally, I would love to see Pissen merchandise.[/off-topic]